The Voice of Westwood One

If you listen to sports radio or the standard album rock station in any major city chances are you've heard "The Voice".  On sports radio The Voice does the voiceover imaging for the NFL on Westwood One.  On album rock stations The Voice does voiceover work for most major monster truck shows.  In other places around the country there are other promos that you'll find The Voice, but these are the most prominent ones that I can think of.  The Voice has the deepest most unnatural sounding voice I have ever heard.  Clearly The Voice undergoes extensive processing to make this completely bizarre voice.  I first noticed The Voice last year during the start of March Madness and thought about how odd it was to use.  My speculation on the marketing director's thinking is that the deep unnatural voice works with big manly sports like football or monster trucks.  The funny part is that today I heard a promo with The Voice for a show dedicated to fantasy football picks.  My disdain for fantasy football is something for another post, but using The Voice seems like beyond overkill.  Why does there need to be an overly deep voice talking about how to pick starters for fantasy football?  Maybe I should get The Voice to do my voicemail.