I'm intrigued by the power that the word free has in our lives. Over the years I have met people who will specifically listen to something and their ears perk up when something is mentioned as being free. I should correct myself because I haven't just met people that are like that I myself am guilty of this. In college and even to this day I have a hard time turning free food and an even harder time turning down free drinks. Today though even I was not lured in by the promise of a free phone. I called my cell phone provider to see if the HyWy could be brought on so we could get a family plan. We don't want to pay for a phone so I specifically asked about phones that were going to be free if she signed a contract. I was initially amused when the lady on the enthusiastically told me that they had this one phone for free. There was no time given to me to think about it. Immediately after telling me that the phone was free she asked me what color I would like for the HyWy. When I told her that I didn't want to make the decision on the spot without talking with the HyWy to see what she wanted the rep suggested we call the HyWy then and there. None of this comes as a surprise. I have dealt with this before, but it never ceases to amaze me either how dumb people are assumed to be or how dumb people actually must be in order for this sort of pitch to be used repeatedly. For several minutes I dodged and parried the rep's full court press of my purchasing power. In the end she only gave in when I told her that I she could call me back tomorrow. I prefer a passive defense to an active one and perhaps that is my own fault. The thing that really stuck with me though was how whenever she would make a move there would be heavy emphasis on the fact that something was free and that I wouldn't be paying for it at all. She acted like it was a huge deal which was clear from her intonation, but having dealt with cell phone companies enough we all know that there's always another good deal. It does make me wonder though about the mentality of the average consumer and whether they are that readily sucked in by the power of free.
CCP cranberry sauce
15 years ago





